A movement grows, and even the successful ones have to start somewhere
How the Pussyhat Project went from 1 person to millions:
November 8, 2016: So first, there was me. Utterly depressed. Wondering what was happening in this world, mourning Hilary’s loss.
November 12, 2016: I was on a road trip with my family for my parents’ wedding anniversary. I guess I get my best ideas in the car or in the shower. I got the idea for the Pussyhat Project and texted Kat Coyle, my knitting teacher, immediately (with lots of emojis!).
November 16, 2016: Jayna Zweiman (architect, activist, crocheter), joins Kat and me at The Little Knittery in Los Angeles – the knit pattern comes together! The manifesto is started! The framework is planned!
November 18, 2016: Aurora Lady comes on board to illustrate the Pussyhat Project manifesto and do visual branding. She helped bring “the sea of pink” to life via her illustrations – helping people see it before it became real.
November 22, 2016: Molly McKnight, just 19 years old, across the country in Reston, VA (about an hour outside DC), volunteers to handle the packages of hats to distribute at the march.
Stefanie Kamerman Photography, Community Organizing
Liz Leong PR